Notes on the principles in Torie Clarke’s 2006 book on strategic communication in an age of transparency: tell the truth early, don’t create a pig in the first place, and judge communication by its goal. Start with the book profile.

• Start here: Lipstick on a Pig (the no-spin era): book profile and conceptual summary
• Concept map: Knowledge-base Map: Lipstick on a Pig (No-Spin Era)