Concept Matrix: Lipstick on a Pig (No-Spin Era)

Concept	English term	Current basis	Note
The no-spin era and transparency	The No-Spin Era & Transparency	summary + publisher	The No-Spin Era & Transparency
Tell the truth early, often and plainly	Tell the Truth Early, Often, and in Plain Language	summary + publisher	Tell the Truth Early, Often, and in Plain Language
Deliver bad news yourself and admit mistakes fast	Deliver the Bad News Yourself & Admit Mistakes Fast	summary + publisher	Deliver the Bad News Yourself & Admit Mistakes Fast
Flood the zone	Flood the Zone	summary + chapter title	Flood the Zone
Don’t create a pig in the first place	Don’t Create a Pig in the First Place	summary + publisher	Don’t Create a Pig in the First Place
Goal, message, strategy and tactic	It’s About One Thing	summary + book review	Message & Objective First
Crisis communication	Crisis Communication	summary + publisher	Crisis Communication in the Real World
More than one communication tool	Have More Than One Weapon in Your Arsenal	chapter title + cautious elaboration	Have More Than One Weapon in Your Arsenal
Communication is a science, not just an art	Communications Is a Science, Not an Art	chapter title + cautious elaboration	Communications Is a Science, Not an Art
Credibility and trust	Credibility & Trust	synthesis from the book’s thesis	Credibility & Trust

Other chapters that need checking